I once received a fundraising letter that was filled with different offers from credit card companies
and discounts for local businesses. Branding - Branding is the marketing practice of creating a
name, symbol or design that identifies and differentiates a product from other products. Below are
three things you should watch for to ensure your sports program looks good while fundraising.1.
Cheap Products: Is your team selling candy, discount cards, magazines, or candles? Most of this
is crap people really do not want. It had so much of this fluff, that
I can't remember who the team was and what they were raising money for. Your
direct mail piece should look like your online landing Nike Requin page so people are sure they
are in the right place. A fundraiser is an extension of your sports program -
anything you are selling or sending out to potential donors reflects on what people think
about your organization. Both the website and direct mail piece look similar while the team's
branding is in check. In relation to your team fundraiser, this means the logos and
colors that people identify with your program. Commercialized Fundraiser: If any part of your fundraiser
involves something being given or sent to potential donors, make sure that it is not
over-commercialized. Furthermore, make sure every part of your fundraiser looks the same. Make sure the
products you are Zapatillas Puma selling are quality and something people want. Over-commercialized means that the fundraiser
is filled with advertisements, special offers or sponsors. Overall the fundraiser looks professional, reflecting well
on the team.2. Anything that is being put out in front of donors for your
fundraiser should fully represent the logos and colors of your team. People like to support
a winner anyways. Make sure your fundraiser sticks to what is important - your team,
what your fundraising for and how it will make your program more successful.In short, before
starting your fundraiser, make sure that every part of it reflects well on your team.
Or you can utilize fundraisers that do not involve selling at all.3. I personally have
some magazine subscriptions that go unread and pile up in the house. There are too
many fundraisers that involve cheap products and poor design that will make your program look
bad. Having the players on your team sell products that people do not want reflects
badly on your team. With this in mind, you want to make sure your fundraiser
makes your team look like a professional and winning organization. They purchase them because they
feel guilty and then these products just sit around their house going unused. The picture
to the right shows a a fundraiser done by a team that utilized direct mail
and a website. Choose wisely.Direct Fundraising http://www.directfundraisingllc.com.
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